Immersion Advertising

Five Secrets of Invisibility

2010-02-15T21:23:00.000-08:00

To find out Immersion Creative's Five Secrets of Invisibility. Sign up for our newsletter at mike@immersioncreative.com.

Toronto Psychologist

2010-02-15T20:31:00.000-08:00

If you live in Ontario and you are looking for a Toronto Psychologist, then Donna Ferguson at DF Psych may be your answer. Specializing in Cognitive Behavioral Therapy (CBT), Donna prefers to use a rational, cognitive approach to healing as opposed to psychoactive drugs.

Recently, she released a self-help manual for problem drinkers. You can download the first chapter for free on her website: DF Psych, or buy the whole booklet for a small donation.

PRIMED Bookmarks

2010-02-09T20:06:00.000-08:00

How do you raise awareness for your course... when your media budget is zero?

Free bookmarks in study guides is a good start.

Search Engine Optimization

2010-01-26T07:42:00.000-08:00

SEO - or Search Engine Optimization - is probably the most important form of advertising right now.

It can put you to the top of Google, Yahoo and Bing for whatever words your clients are searching for. Forget the Yellow Pages. This has completely revolutionized the way people look for information.

Studies have shown that people trust the natural, organic search results more. And that's the kind of SEO I do.

It's not easy. I've done it about 20 times. But each time took up to six months of sweat, blood and tears.

Here is my most recent success.

The PROBLEM:

Simmons Mattress Gallery had absolutely zero presence online. When I was asked to come into their Coquitlam head office to help them build sales, I had to call the operator to find out where they were.

The SOLUTION: Social Media Kit, SEO and a website.

THE RESULT

After building a website and investing four hard months into the Social Media and SEO elements around it, Simmons Mattress Gallery finally broke through. We were going for the search words: Mattress Vancouver and Mattress store in Victoria for its Victoria branch.

Four months later - we took first page spots on Google, Bing and Yahoo in both of those categories in the natural search results.

He now has almost 1000 followers on Twitter: Mattress Van Twitter

And his sales have never been better. December reported the highest numbers in 11 years.

BEFORE

AFTER

Alpine Credits - Brand Refreshment

2010-01-12T02:08:00.001-08:00

Here is Immersion Creative's latest re-branding - Alpine Credits.

Same old jingle, all new goodness. Keep an eye out for the new TV, radio, flyers and website.

Immersion Creative's Got Coupons

2009-10-06T18:11:00.001-07:00

Take advantage of these coupons - available until Nov. 30th

Immersion Creative Coupons

Return to Sender

2009-09-28T18:31:00.000-07:00

Immersion Creative has been featured once again on Ads of the World.

Immersion Creative DM campaign

New Digs

2009-09-19T00:15:00.000-07:00

Next week, Immersion Creative is moving to the most pleasant mountain on Main.

Please don't send any mail to the old Water Street address.

A Year In Review

2009-09-15T00:35:00.000-07:00

It has been a hectic year since I’ve been back in Vancouver.

I wrote my screenplay over the winter. I started up my own company in the spring. I published my children’s book in the summer.

And this fall… some really big news.

When I Snap My Fingers...

2009-09-02T11:31:00.000-07:00

... You Will Remember Everything.

Here is our latest ad for hypnotist Rob Hadley.

Best Ads on TV

2009-08-30T12:12:00.000-07:00

Our Nika Shoe Repair ad has been chosen as one of the best ambient ads of the week by Best Ads on TV (ironically enough).

Cool!

Click here to see it: Vancouver advertising link

Vancouver Creatives Who Like Money - August Meet-up

2009-08-13T16:03:00.000-07:00

It's been a while. What do you say we meet up again on Monday, August 17th?

So far, most of you who've shown up have found projects through the group, which is great. Hopefully an August Meet-up will get even more of us going.

Sign up on the Vancouver Creatives Who Like Money Facebook Page for more information.

Vancouver Advertising

2009-07-23T12:36:00.000-07:00

Have you been following the Vancouver Advertising blog?

We are on Twitter as well: Vancouver Advertising on Twitter.

The aim is to make a concise, compelling compendium of the advertising agencies in Vancouver, show a little of their work, and have contact info for easy reference.

If you are a Vancouver advertising agency and would like to add your agency to the list, or perhaps even showcase some of your recent work, let me know.

Return On Investment

2009-07-06T16:12:00.001-07:00

Despite the worst recession of our lifetime, Pardon Services Canada just had its best quarter in 20 years.

A completely new campaign by Immersion Creative can't hog all of the credit. But surely it's a factor.

Check the Case Studies section of my website for more information.

Wilkin's Coffee

2009-06-27T20:57:00.000-07:00

Here are some great old ads sent to me from my friend Brian.

Wilkin's Coffee

Social Media

2009-06-11T12:24:00.000-07:00

Search engines love social media.

For my clients I offer full management of their Twitter accounts, Facebook accounts, Blogs and Articles.

Search for a Vancouver advertising agency on Google and I have the #1 and #4 spots. It's my 15th success.

This ranking gets me pretty much all of my business.

I can get you there too.

Immersion's Summer Intern

2009-06-05T19:16:00.000-07:00

Immersion Creative is excited to introduce its new intern, Michelle Chuang.

She is a recent graduate of Johns Hopkins University majoring in Neuroscience. Although Michelle’s background is in science, she has a passion for art direction and copywriting. She is back in Vancouver for the summer before she heads to grad school in NYC where she will attempt to land a job in advertising.

Follow Michelle's journey here: Advertising Rookie

The Great Vancouver SEO Challenge

2009-05-27T14:20:00.000-07:00

A few months ago I initiated the Great Vancouver SEO Challenge to see if I could get to the #1 spot for Vancouver advertising.

Well, I'm close.

I am now at #1 on Google.com for Vancouver advertising agency with Ice Cream Truck Advertising, and in a strange twist of fate, I'm at #5 for Vancouver advertising agency with Immersion Creative.

You can see the Google listing here: Vancouver advertising link.

But for just Vancouver advertising, I am only at #2...so there is still work to be done.

The Leaf Boat

2009-04-28T09:10:00.001-07:00

My first children's book has been published.

You can purchase it online here: The Leaf Boat

Ice Cream Truck Advertising - The New Website

2009-04-26T11:25:00.000-07:00

You can see the new website here:

Ice Cream Truck Advertising

Ice Cream Truck Advertising

2009-03-19T15:09:00.001-07:00

And now for something completely different.

Immersion Creative has access to a complete fleet of ice cream trucks.

When is the last time someone chased after your ad? Wrap a whole truck, and make your message funky and fun.

If you are interested in Ice Cream Truck Advertising let me know.

Call Mike at 604 537 1874.

Emersion Advertising

2009-03-12T09:38:00.001-07:00

Sometimes people search for Immersion Advertising as "Emersion Advertising."

I figure it would be a good idea to monopolize both online.

Especially consdering the name is Immersion Creative!

Ah, the things you have to think about. Who said starting a Vancouver advertising agency would be easy?

Vancouver Advertising

2009-03-02T12:36:00.001-08:00

I started up a new blog, it's called The Vancouver Advertising blog.

Times Are Tough. Advertise Smarter.

2009-02-28T14:10:00.001-08:00

I did a complete re-branding for Pardon Services Canada a few months ago.

It was wildly successful. I provided them with new:

TV
Print
Brochures
Ambient/Online
#1 on Google (4 times!)

Here's my favourite ad of the lot. It's playing now on SportsNet, W, Space, Comedy, and ANET.

Vancouver advertising is in a state of flux, if you can no longer afford $100,000 for a TV ad, I can make you one for $20,000.

Yellow Pages In Action

2009-02-27T11:31:00.000-08:00

Natural Search Results vs Paid Advertising

2009-02-05T19:11:00.001-08:00

Show of hands. Have you ever clicked on a paid ad on a website? On purpose, anyway? You know the stuff in the yellow bar on your Google search?

I avoid those things like the plague.

I think most people do.

If I want a moving company, I search for a moving company:

Moving Companies Vancouver

Now, that's a competitive market. There are six paid adverts on the top (including Yellowpages placements) and eight down the side.

The first of the real (natural) results is: Two Small Men.

I don't know about you, but I'd rather check out a company that Google deems legitimate over a company that has paid Google for their stamp of legitimacy.

The Spill-off Effects of Blogs

2009-02-05T17:43:00.000-08:00

It is one thing to be #1 on Google for one thing.

It is quite another to be #1 on Google for everything to do with your topic.

For Pardon Services Canada, I created a blog: Pardon Me, Canada.

Not only does this blog have the #1 spot for Pardon Me, Canada, which was the intention, it also has tons of spill-offs, where it has #1 on Google for things not originally intended.

Here are a few of the searches conducted last week that led to the Pardon Services Canada blog:

will a criminal record in canada show up on an american record?

traveling with criminal record

criminal charges show up on cpic

I just took these off the Statcounter. People were searching for these thing today, and went directly to the blog.

I'll get into the advantage of Statcounter in the next post.

Either way, great spill-offs! This blog is getting hundreds of hits a week, from things you could never anticipate.

Tear A Yellow Pages In Half

2009-02-05T02:31:00.000-08:00

It's not easy to do, but it can be done.

Immersion Advertising - Day One

2009-01-13T22:20:00.001-08:00

Welcome to my blog, Immersion Advertising.

I have another blog, Immersion Creative about work and random musings. This blog will be focussed more on the reasons to try out the Immersion Experience.

Either way, I hope you enjoy them.

Cheers,

Mike